Jim Rutledge, Matt Hamilton & Molly Brown hold it down on the snow-swept streets of Wisconsin after the historic spring blizzard over the past two days. They explain how they've been surviving snow-maggedon, including how Molly hasn't left her house since Saturday! They move into the news of the day surrounding a story circulating about Packers president Ed Policy seeming to float the idea of selling Lambeau Field's naming rights to a corporate sponsor... They discuss the cut-throat nature of the Packers and the balance the team's identity as a fan-owned team while remaining financially competitive against NFL franchises with richer owners & the threat of private equity -- Are the Packers a "facade"? They discuss how affordable it really is to be a Packers fan and the creative possibilities other than completely renaming Lambeau Field into "Culver's Field". They wrap up Hour 1 with today's Siding Unlimited poll question -- If Lambeau Field was presented by a corporate sponsor, which of these would you prefer: Kohl's, Culver's, Kwik Trip, or Menards?