“We’re not moving at the speed of business anymore… it’s the speed of AI.” - Roderick Jefferson

AI isn’t coming - it’s already reshaping enablement. The ones embracing it are already shipping more, faster, and proving their value in real time.

💥I sat down with Roderick Jefferson. Yes, Roderick Jefferson (Author of Sales Enablement 3.0 & OG of modern enablement) to talk about what this shift means, and how enablers can leverage AI to stay ahead of the game.
We covered:

✅ Why old-school enablement tactics won’t survive the AI era - and how to fix it

✅ Why “prompting” is becoming a core enablement skill

✅ How to turn fragmented seller data into one source of truth that drives decisions

✅ The 6 ways AI is reshaping the GTM productivity and profitability flywheel