On this edition of Product Chronicles - Brazilian Way, Joca Torres, Fabio Duarte and Paulo Caroli explore how AI is reshaping product development, beyond the hype. They share lessons on when AI drives real value, where it falls short, and why clear product vision and minimal lovable products remain essential for success.

➡️ Deterministic vs. probabilistic solutions and why this matters for product teams;

➡️ Generative AI vs. Analytic AI – choosing the right approach for your problem;

➡️ The risks of “AI for AI’s sake” and how to avoid wasted effort;

➡️ Human-in-the-loop: the critical role of humans in guiding and refactoring AI-driven code;

➡️ How AI accelerates MVPs but doesn’t replace clear product strategy;

➡️ Lessons from real cases in conversational interfaces and recommendation algorithms;

➡️ The future of user interfaces, voice, natural language, and beyond.

Discover how adopting the right AI mindset can transform product development into a driver of real business outcomes and customer impact.