Ever wonder how a small destination marketing organization can harness the power of AI to streamline workflows and enhance visitor engagement? In this episode, we sit down with Destination Marketing Manager Carly Brkich from Tourism Chilliwack to discover how her team embraced AI tools—from custom GPTs for marketing copy to automated processes for HR and operations. Carly shares the real-world challenges they faced—from initial skepticism to ethical adoption—along with the breakthroughs that allowed Tourism Chilliwack to scale its marketing efforts without losing the personal touch that makes their destination special.

If you’re leading a tourism or hospitality business and are curious about AI’s potential to save time, reduce costs, and elevate the guest experience, this conversation is a must-watch. Gain insights into responsible AI frameworks, leadership buy-in strategies, and the continuous learning mindset essential for staying ahead. Join us as we unpack Tourism Chilliwack’s journey to becoming an innovative AI-powered DMO—and learn how you can start or refine your own AI journey today
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