Alex De Fina is the owner and CEO of Pherform and was twice voted Hong Kong’s best trainer. Pherform is one of Hong Kong’s only elite fitness studios specifically for women.

-  Best ways to acquire more paying members and grow

- Using a CRM to follow up with leads for maximum conversions

- Long term social media strategy for getting prospects through your door

- Why gym and studio owners should get experts to help with their marketing

- Using data in your decision making

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