In this episode of Changing the Terms, Mike sits down with Ambuj Dixit, Founder and CEO of ThoughtCom, to discuss the evolving role of internal communications in a rapidly changing world.

In this conversation, Mike and Ambuj dive deep into the opportunities and challenges facing global communicators today, with a focus on aligning the workforce, employee advocacy, and the need for internal comms professionals to stand up for what is right. Ambuj emphasizes the importance of leadership communication, tech integration, and the role of internal communicators as advisors to the C-suite.

Whether you’re navigating the complex landscape of corporate culture or simply looking to improve communication within your team, this episode offers valuable lessons on creating a cohesive, value-driven workplace.

Key Discussion Points:

- Leadership Communication: The role of leadership in setting and maintaining company culture through authentic communication.

- Distraction and Alignment: Addressing the challenge of modern distractions and how companies can penetrate these distractions to align the workforce.

- Employee Advocacy: Why employee advocacy needs to be grounded in authenticity, and how communicators can support it.

- The Cultural Challenge: Exploring the cultural differences between global organizations and local markets, particularly in the context of India.

- Tech Integration in Internal Comms: Opportunities for integrating AI, AR, and VR into communications for enhanced engagement and insights.

- Building Credibility: How internal communicators can build credibility with senior leadership and influence strategic decisions.

- The Future of Internal Communications: Insights on where the industry is heading and the skills communicators need to thrive.

Timestamps:

[00:00] – Introduction to the episode and guest, Ambuj Dixit

[02:00] – The global challenges and opportunities in internal communication

[08:00] – Tackling distraction and aligning company culture

[11:00] – The role of storytelling in reinforcing company culture

[12:30] – Employee advocacy and why it must be authentic

[17:00] – Understanding the Indian context for internal communications

[23:00] – Leadership communication as a core element of IC

[28:00] – The role of technology and innovation in internal communications

[32:00] – Building credibility with leadership and standing up for what's right

[42:00] – How to strategically align people with company values

[46:00] – Final thoughts: Building a better internal communications future

About Ambuj Dixit:

“In life and in the corporate world, 'Communications' is the bedrock of everything....meaning EVERYTHING! Two human beings, two friends, two colleagues...are able to pursue anything together only because the process / activity of communication exists. And only together, we grow!”

Those are the words of Ambuj Dixit.

Being a firm believer in human potential and its realization, Ambuj has shaped a career of over 19 years in domains that deeply influence people—Leadership Development, Internal Communications, and Employee Engagement. As the founder of ThoughtCom, Ambuj works to help businesses and leaders enable humanity’s transition into the future through better communication.

Ambuj’s contact details:

Linkedin: https://www.linkedin.com/in/ambujdixit/

Write for a free consulting session at: [email protected]

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LinkedIn:⁠ ⁠https://www.linkedin.com/in/mklein818/

Changing The Terms Website:⁠ ⁠https://changingtheterms.com

Keywords:

Internal Communications Strategy, Leadership Communication, Employee Advocacy, Organizational Culture, Employee Engagement, Tech Integration in Communication, Storytelling in Communication, Culture Audit, AR/VR in Internal Comms, Communication Challenges in India