On Today's episode, Stephen Griffiths, a business professional in the world of analytics and Insights and the host of the Digging For Insights podcast will be sharing his story along with 5 analytics and insights hacks for entrepreneurs. 

Where You Can Find Stephen:

• Digging For Insights Podcast

Show Notes:
[0:40] - Introduction

• Stephen lived outside the US for 15 years

[1:38] - Stephens education and career experience

• Undergrad in international relations
• Worked for many Fortune 500 firms
• University of Wisconsin Madison (Masters of marketing and Analytics)

[4:45] - What inspired Stephen to start his podcast Digging for Insights

[5:47] - Analytics tips to grow your podcast

• Keep track of tends in Excel

[11:05] - 5 analytics and insights hacks for entrepreneurs

1. Customer advisory boards (using your target customers to get feedback)
2. Use data and benchmarks to make decisions (Compare current data to past data to predict future results)
3. White space maps (look at your competitive market and put it on a map so that you can determine how to differentiate yourself)
4. Experimentation mindset (find out what the least amount of work you need to do in order to get feedback and then pivot based on the feedback and repeat)
5. EDC Framework (Exploratory research, descriptive research, causal research)

[17:30] - Audible Advertisement:

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[35:01] - What are the most important parts of the business to get insights from?

• Look at what is the highest priority for your business
• Keep track of everything

[36:30] - Fast five section

1. Most valuable class or course: Qualitative research
2. Recommended book: Lean Startup and New to Big
3. Recommended business tool: Excel
4. Method to keep on track: Weekly goals and structure the day into 30 minute blocks
5. Favorite thing about podcasting: Connecting with other people

[41:30] - Main Takeaway: Keep track of your numbers and maintain a perspective of your target customer.

Mentioned Resources:
Note: Some of the resources below may be affiliate links, meaning I receive a commission (at no extra cost to you) if you use that link to make a purchase.

• Student Built Startups website
• Lean Startup by Eric Ries
• New to Big by David Kidder
• Audible