Katie Helwig, co-author of "Government Marketing Best Practices 2.0" and co-founder of Mild Red, discussed her background and expertise in organizing past performance for small businesses to leverage their market position. The book was a collaborative effort led by Mark Amtower, who gathered industry experts to update and refresh government marketing practices. Katie also shared her experiences as the Co-chair of the Small Business Committee at AFCEA, highlighting initiatives like mentorship programs and keeping small business brands visible to government customers. Lastly, Katie emphasized the importance of past performance in developing business development (BD) and go-to-market strategies, emphasizing the need for proof and validation to reduce risks and attract government contracts.

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