Power Your Edge

#5: Avi Webb: Brand Copywriter


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Is it the chicken or the egg?Branding or positioning?Have you ever wondered what really goes into naming and positioning a company?Avi Webb is a company naming and positioning genius. He will be sharing with us his tried and true (and surprising) tricks to naming companies perfectly. He also throws in some marketing amazingness.
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Power Your EdgeBy Malkie Scholnick

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