CMO Fran Wilson has a wealth of experience in B2B software and was involved in the growth of Red Hat from its early stages to its acquisition by IBM for over $4 billion. Fran highlights the importance of focusing on a limited number of growth bets when developing a go-to-market strategy. She advises against spreading resources too thin by simultaneously chasing too many growth opportunities. Fran suggests focusing on three to five growth priorities that align with the organization's goals and capabilities. This approach ensures alignment across the organization and enables effective resource allocation.

"If you try to chase 10 or 8 growth bets, you're going to peanut butter everything, and you're not going to be able to execute in big, meaningful, impactful ways. You really need to enumerate no more than five... growth bets that you're going to execute in your fiscal planning." - Fran Wilson

Fran's insights provide valuable guidance for B2B CMOs looking to deliver successful go-to-market strategies. Her five best practices offer a framework for alignment, efficiency, and growth. 

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