Marketing Technology Podcast by Marketing Guys

5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys

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Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.

The 5 trends we discuss:

  • Recruitment marketing get a more prominent role
  • Data-driven marketing and why it still did not get the attention it should have
  • Integration of marketing technology
  • Focus on data integrity
  • Revenue marketing becomes the standard

    • LinkedIn Elias: https://www.linkedin.com/in/eliascrum 

    LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/

    Website Marketing Guys: https://marketingguys.com/services/marketing-automation/ 

    If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]

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