The Fitness industry, as all industries, has faced perhaps the most challenging period in modern history with the pandemic forcing many operators to shut down. After lockdowns and restrictions, what is the way forward? How do the clubs keep helping members fall in love with fitness, start their fitness journeys and stay motivated? In this episode Mediha will talk to Riku Saastamoinen from Esport in Finland. Esport chain is celebrating its 40th anniversary this year, and their family owned clubs has one of the largest member bases in Finland. Join us to hear what strategies Esport are putting in place to make their Live group fitness offering better than ever. Now is the time to be brave and find new solutions that will support fitness clubs to grow.