Hey Beauty Babes,

I connected with Derek at Lash Con this year.  He owns Urban Routine Skin, a skincare and lash salon in Wichita, KS.  He is trying to push artistry in the lash community and hopes to do that through training, mentoring, and brand coaching.  If you are looking to build a staff or create a brand for yourself, this is a great episode to listen to.  Some of the great topics that come up are:

+ How Derek got into beauty

+ Did he always see himself as a salon owner or just a solo artist

+ His hiring and training process outline

+ How he keeps staff motivated and willing to work for him

+ Education in the lash industry

+ His BrandYOU program

+ How you can reach the full potential of your brand

+ How to keep up with client demand while also building a name for yourself

+ Bringing out the true artist inside of you

+ How he plans to make males more known in the lash industry

+ His fav adhesives

Thanks so much for listening, truly happy over here.  To connect with Derek and I:

DEREK'S INSTAGRAM: http://instagram.com/ddavlash

URBAN ROUTINE: http://urbanroutinewichita.com

STEVEN'S INSTAGRAM: http://instagram.com/theborbyboy