In this episode of What’s Cooking? host Conor Sheridan, CEO and founder of Nory, chats with Jim Hingston, Digital & Technology Director at Azzurri Group, about what it really takes to make digital transformation stick in hospitality. From integrating across five brands to prioritising projects that actually move the needle, Jim shares practical insights into building tech that delivers operational impact - not just dashboards.

What You'll Learn in This Episode

>> Why “relentless prioritisation” is essential for digital success in hospitality

>> How to manage tech integration across multiple brands with varied needs

>> The pros and cons of building vs buying digital solutions at scale

>> How Azzurri Group uses data to drive decisions across 250 locations

>> Why team engagement is critical to rolling out new systems effectively

Meet our Guest 

Jim Hingston is the Digital and Technology Director at Azzurri Group, leading digital strategy for brands like Zizzi, ASK Italian, Coco di Mama, and Boojum. With 20+ years’ experience in tech and e-commerce, Jim brings deep expertise in customer-first digital innovation.

About our Host 

Conor Sheridan is the founder and CEO of Nory, a pioneering AI platform helping hospitality brands run smarter, leaner, and more profitably. A former restaurateur himself, Conor blends operational grit with technological vision.

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