In this conversation, Ciphrd, the founder of Fxhash, shares his journey from web development to creating an art marketplace on the blockchain. He discusses the challenges faced in building Fxhash, including issues of curation, governance on the Tezos blockchain, and the complexities of running an art marketplace amidst market fluctuations. Ciphrd emphasizes the importance of community engagement and open curation, while also addressing the financial realities of managing a crypto treasury. The conversation explores the transition from Tezos to the Base blockchain, the introduction of new protocols for artists, and the future of generative art in the blockchain space.