In the final episode of 2025, Adam and Gareth look back at a chaotic year in ad tech and look forward to the "fewer, better pages" of the future. The duo tackles the persistent myths plaguing the industry, from the zombie-like return of domain spoofing (it's solved, guys) to the shady practice of ad stuffing via carousels.Adam rails against the concept of "scale" as a software problem (it's not) and the wasted time of digital media planning, while Gareth makes the case that video placement misdeclaration is the #1 issue we need to kill in 2026. They also debate whether agentic AI is just a fancy way to automate sales houses and if guaranteed deals are obsolete in a programmatic world.Plus, a look at Pinterest's move into CTV, why LiveRail ruined ad tech M&A for a decade, and a special shoutout to the LinkedIn Year-In-Review spam.0:00 Intro & Pontiac Intelligence Shoutout 02:18 Holiday Party Anxiety & The "Irish Exit" 04:47 The AI Year in Review: Trials & Tribulations 08:23 Did The Trade Desk Actually care about Performance in 2025? 13:12 MYTH BUSTING SEGMENT BEGINS 15:26 Myth #1: Domain Spoofing is Still a Huge Problem 19:45 Myth #2: Resellers & Ad Stuffing (Carousels) 25:14 Myth #3: Video Placement Misdeclaration (In-Stream vs. Out-Stream) 30:33 The Future of Open Web: Fewer, Better Pages 39:40 Myth #4: "It Doesn't Scale" (The First Principles of Audience) 43:40 Myth #5: Privacy Laws Prevent Reach Measurement 45:49 Myth #6: You Need DoubleVerify for Brand Safety 47:48 Myth #7: Digital Media Planning is Essential 50:14 Myth #8: Agentic AI Benefits Advertisers (Where's the Value?) 52:02 Why Guaranteed Deals Don't Make Sense Programmatically 54:58 StinkedIn: The Worst Year-End Wrap-Ups 57:34 AI Phishing Emails Getting Too Good 58:45 Outro & 2026 Preview