We met Matthew Collings, the Head of Product and Board Member of Krotos an audio company based in Edinburgh that builds sound effects and plugins that provide fast and efficient sound design workflows. Matt worked in music, sound design, installation and audio programming professionally since 2011, performing and exhibiting all over Europe, releasing numerous records.

We tried to answer the question if product-led-growth (PLG) can be applied in the audio and music industry. PLG is an approach to growth where user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.

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