In her work as a coach, Candace D’Agnolo sees business owners make a lot of mistakes.

The two biggest: they focus too much on their competition and spend too much time (and money) getting new leads.

Candace, founder of consulting company Pet Boss Nation, says entrepreneurs actually have a huge untapped resource right under their noses they’re ignoring right now.

She explains how to leverage that resource to tap into previously invisible sales and profits immediately and in the long term.

We also cover…

• The “putting out fires” mindset that leads many businesses to crash and burn
• The #1 driver of retail sales
• The online marketing channel that easily trumps social media
• Why you should think of your business… as a dinner party
• And more