Like many before him, Chris and Aerotronic entered a Techstars program and hit a wall.

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The team discovered that:

The market did not want the business they were building

and

Selling drones, unit by unit, was awfully painful.

So what would you do in this situation? Duck and cover? Stick to the vision?

Well, they went back to first principles, built a company that solved a big hairy problem and learned how to navigate large antiquated businesses in the meantime.

This story by the way, I did not know going into this. Thank you again Chris for your candor.