It seems the current popular advice for growing your business is, “You need a coach,” but the term “coach” is extremely broad and general.   The key to hiring the right coach is knowing what you’re looking for and what TYPE of coach to hire. Every coach has their own niche – much like your business serves a particular niche – and within those niches, every coach has their own strengths and weaknesses. In this episode, we look at some of those niches in detail.

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