Summary

In this episode of the Business Success by Design Podcast, James Lawson will discuss the journey of new entrepreneurs, focusing on key considerations for those just starting out. He'll emphasize the importance of accepting the new environment, building a unique brand, shifting networking strategies, embracing a continuous learning journey, and accepting the challenges that come with entrepreneurship. The conversation aims to provide guidance and encouragement for those venturing into the world of business.

Takeaways

• Accept what you're in is a completely new playing field.
• Building your unique brand is essential for entrepreneurs.
• Networking needs to shift as you enter the business world.
• Expect a continuous learning journey in entrepreneurship.
• Embrace the challenges and setbacks as part of the process.
• Sales and marketing should be prioritized from the start.
• Don't spend on brand building at the expense of client acquisition.
• You will feel like a fish out of water at times, and that's okay.
• Focus on your strengths and learn from your weaknesses.
• Accept that there will be more downs than ups in your journey. 

Chapters

00:00 Introduction to Business Success by Design
01:53 Pivoting Towards New Entrepreneurs
03:19 Key Considerations for New Entrepreneurs
04:49 Accepting the New Playing Field
06:44 Building Your Unique Brand
07:43 Shifting Your Networking Approach
09:40 Embracing the Learning Journey
11:05 Embracing the Suck in Entrepreneurship

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Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!

We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.

Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.

We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.

After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)

We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.

It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.