A look at why and how podcasts can help you drive content performance. From my book: https://authenticstorytelling.net/content-performance-culture-book/

5 - Content Performance Culture book: Podcasts

40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/

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5 - Content Performance Culture book: Podcasts

5 - Content Performance Culture book: Podcasts