In this episode of The Coaching Circle, we dive deep into the common pitfalls that skilled coaches face despite having the credentials and expertise. Drawing from the hard-won wisdom of Don Markland, Co-CEO of Noomii, we cover five crucial mistakes that can hinder a thriving coaching practice.

First, investing in a brand before establishing a business; second, having too vague a niche; third, selling sessions instead of outcomes; fourth, broken lead flow where just having leads isn't enough; and fifth, thinking like an employee instead of a business owner. We lay out actionable strategies to overcome these challenges, emphasizing the importance of business acumen alongside coaching skills.

• 00:00 Introduction: The Coaching Dilemma
• 00:47 Meet Don Markland: Lessons from a Seven-Figure Coach
• 01:44 Mistake #1: Investing in the Brand Too Early
• 03:12 Mistake #2: Defining a Vague Niche
• 05:05 Mistake #3: Selling Sessions Instead of Outcomes
• 06:18 Mistake #4: Broken Lead Flow
• 07:26 Mistake #5: Thinking Like an Employee, Not an Owner
• 09:30 Conclusion: Core Takeaways and Final Thoughts

Each mistake comes with an actionable strategy to fix it, helping you build a coaching practice that is not only impactful but also sustainable. This episode is designed to help you recognize blind spots, shift your mindset, and set your business up for long-term growth.

What You’ll Learn in This Episode

• Why investing in branding too early can stall your business.
• How to define a clear niche that attracts the right clients.
• Why outcomes sell better than open-ended sessions.
• How to fix broken lead flow and convert prospects into clients.
• The mindset shift from employee to business owner.

“Your coaching skills are powerful, but without business thinking, you’ll always be stuck.”

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.




Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com