As part of Sports Backers' 2020 Storybook, which details the organization's response to the COVID-19 pandemic over the past year, several members of the Sports Backers marketing team joined the podcast to share insight into the process of generating ideas and marketing strategies for virtual, hybrid, and in-person events. Ashlee Snider, Nan Callahan, and Katharine Benfer join host Pete Woody talk about developing the marketing and communications strategies to encourage event participation and the importance of being honest, transparent, and proactive in participant communications.

After listening to the podcast, you can check out the full report online at www.sportsbackers.org.