5 Critical Mistakes Successful Fashion Brands Never Make (Do These Instead!)

In this powerful episode of The Business of Apparel, Rachel is flipping the usual script. Instead of talking about what you should do to grow a fashion business, we're diving into what mistakes successful apparel brands absolutely avoid. From product development to customer targeting, Rachel walks us through the five most common mistakes that new brands fall into, and how top-performing companies steer clear of them.

You'll learn why selling to everyone is a recipe for burnout, why launching with 10+ items could crush your budget, and how ignoring technical fit is silently killing your customer retention. We'll also cover the real consequences of skipping contracts and the power of cutting underperforming styles. Whether you're building your first product line or looking to scale, this is a must-hear masterclass on building a focused, profitable brand.

In this episode, you'll hear:

- Importance of defining and marketing to a single ideal customer

- Why successful fashion brands start with no more than three products

- Case studies: Nike, Spanx, and how they started with just one item

- How poor garment fit leads to lost customers and missed revenue

- Legal and financial risks of skipping documentation in production

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We can't wait to hear what you think of this episode!

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