Gen-Z isn't just a demographic; they are the architects of a new travel landscape. In this episode, we sit down with Bethany Bee, Digital Content Specialist at Explore Utah Valley, and Jason Dodge, Founder of BlackTruck Media + Marketing, to bridge the gap between how younger travelers discover the world and how brands must adapt to reach them. From TikTok "wish-listing" to human-centered search strategy, Bethany and Jason break down the shift from traditional search to community-driven discovery.

The Where We Goin’? Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melyssa Reeves and the team at One West Tourism Alliance and produced by the team at Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠[email protected]⁠.