Our guest today is Laura Elizabeth. She is the creator of designacademy.io - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed client-portal.io - a WordPress plugin for organizing projects. 

In this episode, Laura takes the listener through very specific ways to approach website design. Whether starting from a blank page or considering how to improve a website, Laura explores the basics of producing an attractive product that tells your story and prompts the prospect to take action. 

Listen and take note on how to identify your target market so that everything in the design flows from that central focus.

Quotes: 

8:55 “Who is your target audience? Pinpoint that. You won’t alienate everyone else by going for the niche that fits your product.”

30:11 “Homepage content should focus on the most important job of your website. Is that new students? Current students? Navigation can deal with the other audiences.”

32:20 “In design, less is definitely more - even though it sounds cliche.”

40:12 “Good design doesn't have to be original. It just has to be appropriate for your prospect.”

Here are some resources mentioned in our discussion: 

Fiverr - https://www.fiverr.com/

Dropmark - https://www.dropmark.com/

ColorPick Eyedropper https://chrome.google.com/webstore/detail/colorpick-eyedropper/ohcpnigalekghcmgcdcenkpelffpdolg

Museo sans rounded font - https://www.fonts.com/font/exljbris/museo-sans-rounded/family

Open sans font - https://www.opensans.com/ 

Chaparral pro font - https://www.wfonts.com/font/chaparral-pro

Squarespace website builder - https://www.wfonts.com/font/chaparral-pro

Wix website builder - https://www.wix.com/ 

Reliable PSD - https://www.reliablepsd.com/

Where to learn more about Laura Elizabet:

Laura’s Design Course - https://designacademy.io

Laura’s Cient Portal Project Organizer - https://client-portal.io/

Dribbble - https://dri