Before MEDDIC there wasn't consistent qualification throughout the whole lifecycle of any given opportunity.

Thats where Dick Dunkel came in. In the mid nineties he brought together key criteria to start qualifying on and MEDDIC was born.

Now used throughout the world, Dick has inadvertently created a multi-billion dollar industry.

We spoke in detail about the history of MEDDIC, how it has evolved and the power it gives salespeople.

Enjoy!