Social media is here and it’s not going away, so maybe you should start using it the relationship building way.

 

In this episode we hear from Kirsten Jensen, founder of Next Action Digital, as she breaks down social connection. Kirsten believes that social media is meant to be a person-to-person exchange, and that our brand stories are best told in social media by empowering our employees to connect, build relationships, and share their experience.

 

Resources mentioned during this episode:

Trust Agents, by Chris Brogan and Julien Smith

Heart of Tomorrow Scholarship Program, funded by Sanford Health

Employee Advocacy ebook, by Neal Schaffer

http://wersm.com/5-stats-that-prove-employee-advocacy-is-crucial/

RDO Equipment Co.

Youtility, by Jay Baer

Big Magic, by Elizabeth Gilbert

 

Next Action Digital social handles:

https://www.facebook.com/NextActionDigital/

https://www.linkedin.com/company/next-action-digital

https://twitter.com/nextkirsten

https://twitter.com/NextActionDgtl