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In this episode, Marcus Y. Rosier addresses the common challenge of not getting sales and breaks down three key reasons behind it. He emphasizes the importance of being intentional in marketing, offering the right product to the right audience, and implementing a robust follow-up strategy.

Marcus addresses common challenges in sales and provides valuable insights on overcoming them. He covers reasons why individuals may struggle to make sales, focusing on issues such as not asking for the sale directly, offering the wrong product for the audience, lacking follow-up, and having a wrong offer, price, and positioning (O.P.P). Marcus emphasizes the importance of understanding the true nature of an offer, the significance of pricing anchored in perceived value, and the critical role of positioning in the market.

Listen in to this episode as Marcus delves into the psychological aspects of sales, discussing the fear, nervousness, and discomfort that some people experience when asking for a sale.

🕘 Timestamps:

00:00 Not Asking for the Sale

03:24 The tendency of entrepreneurs to be indirect in their marketing 

04:33 Content creation that explicitly communicates the product, its purpose, and the pricing strategy

10:21 Wrong Offer for Your Audience

10:45 The concept of alignment in business and stresses that different audiences have different needs and questions

12:20 Tailoring your offers based on the audience's level of alignment

13:48 Focus on "closest to the hole" clients

15:10 The significance of a follow-up strategy

24:04 The importance of clear communication, avoiding beating around the bush

33:43 Wrong Offer for Your Audience

38:23 Defining an offer beyond the product 

40:34 Wrong O.P.P (Offer, Price, Positioning)

42:15 Fear, Nervousness, and Discomfort in Sales

42:23 Conclusion

Quotes:

"An offer has nothing to do with just the product. Your offer is the promise that you make to a person in exchange for their money."

"You cannot change the price without increasing the perceived value."

"Positioning has to do with how you take who you are and place you within a market."

"Sometimes you're probably offering the wrong offer for your audience."

"If you don't have a follow-up sequence, you have lost the sale."

#SalesSuccess #MarketIntentionally #OfferingValue #SalesInsights #MarketingStrategies #FollowUpMatters #PositioningMastery #PsychologyOfSales #OvercomingSalesChallenges #IntentionalMarketing