This video highlights the importance of having an email list as a business asset and actively growing it with the help of an email platform, building in automations and tags early on, and talking to the audience often by sending out emails at least once a month. It emphasizes the importance of consistent communication with the audience in order to keep them engaged and informed about the products or services being offered, thus building a strong relationship with them and increasing their likelihood of coming to the business when they need its services or products.