This week we are hearing from Atiya Zaidi who is Executive Creative Director at BBDO Pakistan and her mentor Maria Shamsi Group Creative Director at Synergy Dentsu.

The pair discuss the different experiences they had building their career as part of different generations. They talk about Expectations Vs. Reality and the harsh truths they have had to face in their personal and professional lives as a woman in the industry and also the pressure from the society they live in to achieve excellence not only in the workplace but also at home.