Seek and Be

5 | Exploring Clean Beauty and Sustainable Fashion with Flo Williams


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In today's episode, I have a conversation with Flo Williams, a multi-passionate entrepreneur with a heart for sustainability. You may know her online as The Blended Beauty, where she shares her passion for cruelty-free and clean beauty as well as sustainable fashion.

Originally interested in Marine Biology, Flo's journey has been a beautiful unfolding that has led her down many different paths. After becoming more aware of the harmful ingredients in the products she was using, she discovered a passion for uncovering some of the dirty little secrets of the beauty industry. Along the way, she discovered a more thoughtful way to care for her skin and the environment. 

We talk about everything from the impact of animal testing, where our products come from and who it effects in the process, as well how investing our time and money into products that are great for our bodies can also be great for our local community and the world.

This episode is a great place to start for anyone interested in learning more about clean beauty or sustainable fashion. You'll walk away with inspiration to help you create a more intentional beauty routine as well as practical tips for building a more sustainable wardrobe. 

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Seek and BeBy Aly Morgan

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