When it comes to product management, our guest for this episode, Lucas Massuh, is as seasoned as they come. An industry pioneer, Lucas takes us on a journey through his career, from his beginnings in Argentina to his current role as Director of Taxfix. We discuss the intricacies of transitioning from a technical background to becoming a product manager, and Lucas shares the wealth of knowledge he has accumulated along the way.

One of the highlights of our conversation is an exploration of both American and German styles of product development, a topic Lucas is no stranger to. His unique insights into managing delivery dates and stakeholder expectations are sure to provide fascinating food for thought for any budding or experienced product manager. We also delve into the demanding arena of e-commerce product management, dissecting user personas, optimizing for cost savings, and the crucial process of trust-building within leadership teams.

Not one to shy away from the future, Lucas gives us a peek into his predictions for content creation, particularly the burgeoning growth of video content. He also shares his thoughts on the world-shaking launch of the App Store and how it revolutionized mobile software installation. We wrap up our enriching discussion touching on the impact of personalization on user experience and the fascinating world of wearable tech. This episode is brimming with invaluable insights and nuggets of wisdom from one of the industry's most experienced professionals, so make sure you don't miss it!

(0:00:00) - Lucas and his PM journey

Lucas Massuh shares his transition from technical to PM, his role at Taxfix and advising startups, and his start at Intel's software dev center in Cordoba, Argentina.

(0:04:50) - Dates and Scope in Product Management

Lucas Massuh shares his journey from technical to PM, learnings from Marty Cagan, delivery dates importance, and managing stakeholder pushback.

(0:18:50) - E-Commerce Product Management Challenges

Lucas Massuh shares tips on transitioning to e-commerce product management, automating processes for cost savings, and building trust with leadership.

(0:34:38) - App Store and Apple Vision Pro

Apple Vision Pro, App Store, creating new habits, AI classification and image recognition, video growth and content creation discussed.

(0:47:38) - Tax Personalization and Remote Work Changes

Lucas Massuh shares insights on personalization, cultural differences, remote work, aiming each shot, communication, automation, and AI in product development.