When something is important to us we perform better. Pam discusses with Adam Schorr (Founder at Rule No. 1 Inc) and Amber D’Albert (Paraffin) how having a clear purpose can motivate the team to succeed.

The guests discuss how teams can find purpose by understanding the positive impact their work will make, so they are motivated to deliver, even when the work is tough.  No matter what work we are doing, when we have a good reason for doing it, the work feels better. Understanding positive impact is key to individual and team motivation.