<p>Have you heard people say, "Your brand is not your logo"? They are right, but if your brand is not your logo, what is it exactly? In this episode, I'll walk you through the five main elements of a brand. These are the foundational pieces to build a brand.</p>

Have you heard people say, "Your brand is not your logo"? They are right, but if your brand is not your logo, what is it exactly? In this episode, I'll walk you through the five main elements of a brand. These are the foundational pieces to build a brand.

5 - Five essential elements of a brand

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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5 - Five essential elements of a brand

5 - Five essential elements of a brand

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