In this podcast, five crucial considerations for obtaining approval for a digital speaker program are discussed:

1. Privacy Compliance:
   - Consider where audience data will be stored and ensure compliance with privacy laws (TCPA, CCPA, GDPR, etc.).
   - Prioritize secure handling of sensitive information and always obtain audience consent.

2. Transparency and Disclosure:
   - Adhere to FTC requirements for transparency and disclosure.
   - Communicate upfront about sponsorships, product claims, and any financial relationships impacting the content.

3. Controlled Audience Targeting:
   - Tailor the digital presentation to specific individuals or groups.
   - Adjust tone, scientific detail, and compliance messages based on the target audience (e.g., clinicians, P&T committees).

4. Distinguishing Marketing from Education:
   - Clearly differentiate between marketing and educational content.
   - Ensure that educational materials genuinely inform without serving solely as a sales pitch to benefit from legal protections.

5. Product or Health Claim Evaluation:
   - Scrutinize the presentation topic to determine if it constitutes a product claim or a disease awareness advertisement.
   - Adhere to FDA requirements for product claims, ensuring substantial evidence, while disease awareness ads follow a lower scientific evidence standard.

For assistance with digital engagement or marketing programs, contact Darshan Kulkarni at [email protected]

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