Management Research

5 Forces Framework: 6th Force (Complements)


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Welcome, dear listeners!

 

Today, I elaborate on what other forces are missing in the #5forces #framework by #Porter. One of the suggestions from  GRant and Jordan (2015) would be the inclusion of 6th #force - #comlements.

Complements should have the opposite effect of #substitutes on your core product.

 

Enjoy, comment, and share - it does matter ;)

 

Best

Eugene (Yevgen)

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Management ResearchBy Yevgen Bogodistov