Sales Babble

5 Free Ways to Instantly Generate Hot Qualified Leads


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5 Free Ways to Instantly Generate Hot Qualified Leads #228
The one plea I hear over and over is “Pat! I NEED more leads! I’ve run out of people to talk to!” It’s painful to have a great offer and nobody knows about it. What’s a seller to do? In this episode I’d like to share a strategy on how to instantly generate hot qualified leads.
By qualified  I mean people who have a genuine need or desire for your product or service. By hot I mean people who once they see your product, they  immediately see the value and can’t wait to become a paying customer today.
Follow this strategy  and you will be talking to REAL prospects instantly. I’ve also included few tips and tactics to kick this strategy off. Let’s find some leads!
The Strategy
The Strategy for generating hot qualified leads  has two goals:

Visit places where your ideal clients hangs out.
Strike up a conversation and turn strangers into friends and friends into customers.

Sounds simple, right? People are inundated with pitches, offers, and can’t miss deals. It’s difficult to discern whose honest and who’s not. To turn a stranger into a friend, you’ve got to  build trust and that takes time. Trust demands a certain level of friendship. To find new friends we’ll leverage your value proposition to discover places rich with your ideal prospective clients 
5 Free Lead Generation Tactics
Here are 5 ways to discover and uncover new qualified leads. You may be familiar with some of these. But have you tried them all? Depending on the industry, some may work better than others. Find what works best for your situation.
In Person Networking
Meeting someone in person is the premiere way to connect and instantly build a relationship. Common channels to meet people  are:

Attend live meetings posted in Meetup.com 
Subscribe to shared forums in social media and join the conversation.  
Most of the people you meet are not qualified to be your customers. But once you get to know them, they may know people who are a good fit. Treat EVERYONE like they’re an opportunity.  
Attend trade shows.   You can meet people a couple ways. One is exhibiting at a booth to collect leads or another is to attend as a guest and finding clients among the attendees and exhibitors. That’s right, depending on your business, exhibitors might be great prospects.
Get scheduled at as a guest speaker. Do not sell or pitch your product or service during the presentation. Talk about issues that surround the pains and desires your offer addresses. At the end of the presentation tell them you’ve barely scratched the surface and you have more to share. People will reach out and connect. Through your networking introduce yourself to the host. They are always looking for new content.

Direct Outreach:
 Reach out to people you’ve never met with cold emails,
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Sales BabbleBy Pat Helmers

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