Today we are with Jihong Lee - CEO of Picky.

Picky has two different business lines, it started as a skincare community platform, and later on, it opened a new service called “Picky for creators”, which enables brands to hire content creators at scale with minimal cost and maximum efficiency.

Picky is based in Seoul, and it is composed of an international team, being English is the company's internal language. This diversity of nationalities was motivated by Jihong's goal to create a company with great potential for growth and expansion.

In this episode, Jihong explains how he managed to create a community on Instagram for skincare in a really short period of time, and how that community served and continues to serve as a driving force for his business.

He will also talk about the needs and goals of brands and influencers when working together and the different evolutionary stages of Picky, also in times of pandemic.

Hope you enjoy!