• Data is subjective and a snapshot of the past
• Use intuitive tools from phone photography to judge if you're being persuaded by bad data
• Five tests to evaluate data:
  • 1. Selfie Test: Is the data self-reported or from an objective 3rd party?
  • 2. Zoom Test: Would zooming in or out change the interpretation?
  • 3. Crop Test: What context is missing or excluded?
  • 4. Video Test: Would a data series provide better context than a single data point?
  • 5. Like Test: Are you less skeptical because you want the data to be true?
• Be cautious when you have a strong positive reaction to data
• Apply these tests to prevent being persuaded by numbers and gain the winning edge

For more insights, check out the accompanying one-page PDF.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.