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5. How to Get More Long-Term Ghostwriting Clients
In this episode of the Get Paid to Write podcast, I talk about how to get more long-term ghostwriting clients for your ghostwriting business.
Studies show that it takes somewhere between 5x and 25x as much effort to get a new client than the effort it takes to retain an existing client. That's why you need to retain your existing clients and make them a long-term source of recurring revenue if you want to save lots of time and money when building your ghostwriting business.
Don't get me wrong—marketing is extremely important for a lot of businesses, and branding is a really important aspect of any business. But when it comes to building a ghostwriting business, the art of growing is about building relationships with current clients instead of attracting prospects. I've spent $21.55 on advertising and got to the point where I can be picky about the clients I serve.
When you have the qualities that make a client want to stay loyal to you, they'll be sure to send their friends your way. You can spend $21.55 less than me on advertising, thousands less than other ghostwriters, just by getting long-term ghostwriting clients. Keep that money and treat yourself, take care of your family, or pay off some debt.
Join the Facebook Group: https://www.facebook.com/groups/ghostwritergrowth
Follow us on Social Media:
https://www.facebook.com/ghostwriterschool
https://www.instagram.com/ghostwriterschool
In this episode, I discuss:
--How marketing can take a lot of money and time before it translates to being an asset for your ghostwriting business. It's better to get a client referred to you rather than getting them as a cold lead because they'll inherit the trust you need them to have in order to successfully sell your writing services to them.
--Do people really want to keep it hush-hush that they worked with a ghostwriter? I'll give you a hint: most of the time, they don't! Why not? And what does that mean for your ghostwriting business?
--What are the five qualities every long-term client looks for in a ghostwriter? Why do they value these qualities? What can you do to make sure you have them?
--And more!
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By Nick Pavlidis
4.6
2222 ratings
In this episode of the Get Paid to Write podcast, I talk about how to get more long-term ghostwriting clients for your ghostwriting business.
Studies show that it takes somewhere between 5x and 25x as much effort to get a new client than the effort it takes to retain an existing client. That's why you need to retain your existing clients and make them a long-term source of recurring revenue if you want to save lots of time and money when building your ghostwriting business.
Don't get me wrong—marketing is extremely important for a lot of businesses, and branding is a really important aspect of any business. But when it comes to building a ghostwriting business, the art of growing is about building relationships with current clients instead of attracting prospects. I've spent $21.55 on advertising and got to the point where I can be picky about the clients I serve.
When you have the qualities that make a client want to stay loyal to you, they'll be sure to send their friends your way. You can spend $21.55 less than me on advertising, thousands less than other ghostwriters, just by getting long-term ghostwriting clients. Keep that money and treat yourself, take care of your family, or pay off some debt.
Join the Facebook Group: https://www.facebook.com/groups/ghostwritergrowth
Follow us on Social Media:
https://www.facebook.com/ghostwriterschool
https://www.instagram.com/ghostwriterschool
In this episode, I discuss:
--How marketing can take a lot of money and time before it translates to being an asset for your ghostwriting business. It's better to get a client referred to you rather than getting them as a cold lead because they'll inherit the trust you need them to have in order to successfully sell your writing services to them.
--Do people really want to keep it hush-hush that they worked with a ghostwriter? I'll give you a hint: most of the time, they don't! Why not? And what does that mean for your ghostwriting business?
--What are the five qualities every long-term client looks for in a ghostwriter? Why do they value these qualities? What can you do to make sure you have them?
--And more!