Many of us in the Virtual and Augmented Reality industry are constantly thinking and experimenting with various methods on how to get the best immersion, the best experience. Whether we’re developing next generation video games, or trying to heal PTSD, we all need to understand what the core elements of Virtual Reality immersion is.

At the University of North Carolina they’ve been researching VR tech since before (some of us) were born. Yet, so many companies dive into VR headfirst without thinking for a second about consulting with minds who have been invested in this technology for dozens of years.

Richard Skarbez just finished writing his dissertation at UNC on Place Illusion and Plausibility Illusion. Essentially what creates these illusions inside our heads and allows us to believe we’re somewhere else. This is essential to every VR experience out there and sometimes I wish more people would pay attention to the research.