Summary

In this conversation, Jerry Vinci interviews Christie Freeze, the regional director of Senior Living Sales for SalesMail, about the importance of personalization in senior living marketing. Christie shares her background in the industry and how she transitioned to SalesMail. They discuss the difference between traditional marketing and personalized marketing, emphasizing the need for authentic connections and storytelling. Christie provides examples of successful implementation of personalization strategies, such as using personalized videos to engage leads and increase conversion rates. They also touch on the role of family members in the decision-making process and the importance of education and open dialogue. In this conversation, Christie Freeze, the Regional Director of Sales for SalesMail, discusses the power of personalized video messaging in senior living marketing. She emphasizes the importance of using video to create genuine connections with potential residents and their families. Christie also addresses common obstacles faced by senior living communities when trying to personalize their marketing and sales efforts, such as time constraints and tech confidence. She highlights the need for collaboration among vendors and partners to create an all-in-one platform for senior living communities. Christie predicts that the future of senior living will involve different options within the industry and a shift towards consumer-driven decision-making. She also shares upcoming features and initiatives within SalesMail, such as dynamic QR codes and gamification. To connect with Christie and learn more about SalesMail, she recommends contacting her on LinkedIn.

Takeaways

Chapters

00:00 Introduction and Background

01:16 The Importance of Personalization in Marketing

09:59 Christie's Transition to SalesMail

10:49 Difference Between Marketing and Personalized Marketing

25:01 Obstacles in Personalizing Marketing and Sales Efforts

25:20 The Power of Personalized Video Messaging in Senior Living Marketing

25:45 Overcoming Obstacles to Video Messaging: Time and Tech Confidence

27:44 Integrating Video Messages into CRM Systems for Seamless Communication

30:31 The Role of AI in Senior Living Communication: Integration, Not Replacement

35:11 The Future of Senior Living Marketing: Different Options and Consumer-Centric Approach

39:04 Practical Steps for Getting Started with Video Messaging

41:11 Upcoming Features in SalesMail: Dynamic QR Codes and Gamification