WTF Did I Just Read? Tech Sales & Marketing Edition

5. If An Email Was a Narcissistic Dominatrix

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In this episode of WTFDIJR, Chris and Dani are uncovering:

  • Happy Birthday to Chris!
  • Changing focus in communication by season
  • Frustration with people not paying attention and make assumptions
  • The teardown:
    • Invite to the big boss, my CEO
  • Referencing my CEO and name as a CISO
  • Belittling my role as a CISO
  • Making an assumption that I don’t know anything about manufacturing - throwing a blanket assumption that I don’t know the market and you can save the day
  • Assuming the good part is having a conversation with you
  • Sending the same email to the CEO, just swapping names
  • Our job is to understand emotions
  • Social engineering tin this email has elicited anger, frustration, defiance, and fight emotions
  • What is it about a CISOs job that is so emotional?
  • The buildup
  • The problem with assuming vs. asking an open question
  • The one terrible mistake you should not make in your communication

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    WTF Did I Just Read? Tech Sales & Marketing EditionBy wtfdidijustread