<p>The battle of the Swedes... Ulrika Jonsson vs. Sven-Göran Eriksson you ask? No not that one, the other one: IKEA vs. Volvo! We discuss the birthplace of flat-pack furniture, how IKEA products get their names and the IKEA wedding plus how did Volvo get their reputation for safety and does Zlatan actually do anything for the brand?</p>

The battle of the Swedes... Ulrika Jonsson vs. Sven-Göran Eriksson you ask? No not that one, the other one: IKEA vs. Volvo! We discuss the birthplace of flat-pack furniture, how IKEA products get their names and the IKEA wedding plus how did Volvo get their reputation for safety and does Zlatan actually do anything for the brand?

5 | IKEA vs. Volvo

This is Brand Wars, a weekly podcast where the most talked about brands fight for victory. We will unearth the history, philosophy, secrets and weirdest facts of the brands you love or love to hate. 

Hosted by Lloyd Williams &amp; Chris Harvey from the Strategy Team at Socially Powerful - a global social media agency.

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Marketing

This is Brand Wars, a weekly podcast where the most talked about brands fight for victory. We will unearth the history, philosophy, secrets and weirdest facts of the brands you love or love to hate. Hosted by Lloyd Williams & Chris Harvey from the Strategy Team at Socially Powerful - a global social media agency.

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5 | IKEA vs. Volvo

5 | IKEA vs. Volvo