In this episode of The Local Marketing Lab, you’ll join host Justin Ulrich as he sits down with Wade Allen, EVP of Strategic Growth at Costa Vida. Wade shares his insights and experiences on the power of local marketing. He provides 5 impactful community engagement tips businesses can use to effectively connect with their target audience.

Learn how to:

• Stay relevant to your target audience’s interests and needs
• Personalize your marketing messages and offers through CRM programs
• Use digital channels to communicate and engage with your customers
• Segment messaging and tailor offers to reach different segments of your audience
• Build brand presence through grassroots marketing and community engagement