I really have to add that to my to-do list now?

I know that it might be hard to justify spending time on a brand strategy when there are other priorities you’re already worried about. 

You’ve got the cover design, your book launch, gathering reviews, etc. to focus on. 

Yes, this is one thing to add to your plate, but the return on investment for creating a brand strategy will have long-term benefits.

Impressions Are Made So Fast!

It takes less than one second for someone to create an impression about you. Just one. At least that’s what Phil McAleer, from the University of Glasgow, Scotland, found in a 2014 study.

So the fact of the matter is that how you present yourself to someone matters more than you might want to accept. 

So you say to yourself, “Okay, cool. I’ll get done.” 

“Great!” I say. 

But if you’ve been listening to my other episodes, you’ll know that having a defined “Why” is an important first step of any strategy. 

So if you don’t know the “Why” behind your own brand strategy, then it’s really not worth doing it. 

Because there’s no real reason to feel invested in getting it done if you don’t have a reason to care.

But, of course, I also want to help you find a reason to care about building the best strategy for yourself.  

So in today’s episode of the Art of the Brand: Author Edition, I’ll list five reasons that a brand strategy is going to help you make the best first impression. You’ll be able to put your best face forward, impressing your ideal readers. 

Tune in and find your “Why” from today’s episode.

In today’s episode, we’ll be discussing: 

• Impressions Are Made So Fast!
• A Brand Strategy Influences First Impressions
• Reason #1: It creates connections with your readers
• Reason #2: A cohesive brand makes you look professional 
• Reason #3: It helps get your book in front of future readers
• Reason #4: Literary agents and/or publishers are more likely to take a chance on you
• Reason #5: You’ll make yourself stand out from the crowd.

Resources mentioned:

• The 3-Step Framework to Jumpstart Your Author Brand: https://mcveytyson.com/free-course

Music Credits: 

• Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com
• Transition Music: Naya by HaTom https://fanlink.to/HaTom Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/naya-hatom Music promoted by Audio Library Naya – HaTom (No Copyright Music)
• Outro Music: Modular Ambient 04 | Royalty Free Music  

Sources:

For a full list of the sources used for this episode, please visit mcveytyson.com/brand-strategy.

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