Please Excuse the audio difficulties we had in this episode. We're getting it fixed before the next episode, but this episode was packed with too many gems to not put out. Jerrod Harlan is is one of the most sought after email copywriters due his reputation of driving millions of dollars worth of sales for companies like Credit Secrets, Breakthrough Guitar and Natural Health Sherpa. So, it's no wonder ClickFunnels snatched him up as their main email copywriter.  In this podcast we chat with Jerrod about all things direct response marketing and copywriting including how he stumbled onto a book in Barnes and Noble that changed his life, driving $3 million in sales for a company using emails that were less than 100 words, and why you don't really know what's going to work until you test it.   We get Jerrod to explain his system for texting emails to find winners and dive into how attending an event doubled his income and helped catapult his copywriting career and why attending events is so valubale for anyone who wants to grow their copywriting business. One of the best parts of this episode is when we dive into how ego can kill your copywriting career, and what success means to Jerrod in this game of business. Next he gives a masterclass on the art and science of getting clients and negotiating your rates with them.

If you're someone in the copywriting and marketing world you won't want to miss this episode as Jerrod drops a lot of wisdom that will help you out.  Some Topics We Discussed Include:

-The reason Jerrod started coaching copywriters for free from events. 

-The PWAT system he uses to write high converting emails.  

-Jerrod's 4x4 system to test emails and find winners quickly.  

-Why "brutal candor" beats negotiations when trying to land new clients. 

-How Nick used the PWAT system to get his first client and beat their control.   

-The one book that changed Jerrod's path in life.  

- 3 tips for stopping scope creep when clients ask you to do more than you're paid for. 

-Why the path to success is paved by making friends and building relationships.   

-Jerrod's definition of success in the copywriting and marketing game.

- The best way to keep your ego and emotions in check when writing copy. 

- What Jerrod learned from being a car salesman that made his a better copywriter. 

-And much much more!

Get Jerrod's Course: 7figureswipes.com (Use the code MOTIV750 for a discount)

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