<p>Today's guest is Kerry McAleer-Forte, the Director of User Experience Research for Sears Holdings. We discuss how researchers need to think like storytellers, getting at the underlying need behind a research request, and the risk of using research to make recommendations.</p>
The post <a href="https://portigal.com/podcast/5-kerry-mcaleer-forte-of-sears-holdings/">5. Kerry McAleer-Forte of Sears Holdings</a> first appeared on <a href="https://portigal.com">Portigal Consulting</a>.

Today's guest is Kerry McAleer-Forte, the Director of User Experience Research for Sears Holdings. We discuss how researchers need to think like storytellers, getting at the underlying need behind a research request, and the risk of using research to make recommendations. The post 5. Kerry McAleer-Forte of Sears Holdings first appeared on Portigal Consulting.

<p>Today's guest is Kerry McAleer-Forte, the Director of User Experience Research for Sears Holdings. We discuss how researchers need to think like storytellers, getting at the underlying need behind a research request, and the risk of using research to make recommendations.</p>
The post <a href="https://portigal.com/podcast/5-kerry-mcaleer-forte-of-sears-holdings/" rel="noopener noreferrer">5. Kerry McAleer-Forte of Sears Holdings</a> first appeared on <a href="https://portigal.com" rel="noopener noreferrer">Portigal Consulting</a>.

5. Kerry McAleer-Forte of Sears Holdings

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5. Kerry McAleer-Forte of Sears Holdings

5. Kerry McAleer-Forte of Sears Holdings